Tesla Roadster: When the Sports Car Learns to Fly
Nearly nine years after its original unveiling, Tesla has finally presented a radically redesigned version of its second-generation Roadster. Revealed...
Marketing
Alpine A310 Vision: Reinterpreting a French Sports Car Icon
Alpine has unveiled the A310 Vision Concept, a dramatic reinterpretation of one of the most distinctive sports cars in the French...
Peugeot RCZ Vision: The Return of the French Sports Coupé
Peugeot has unveiled the RCZ Vision Concept, a striking reinterpretation of its distinctive RCZ sports coupé, produced between 2009 and 2015....
Peugeot E-T16 Concept: The Legendary 205 T16 Reborn for the Electric Era
Peugeot has unveiled one of the most spectacular concepts of the 2026 Paris Motor Show. The new Peugeot E-T16 Concept celebrates the...
Vauxhall STX Concept: Reinventing the Electric Estate Car
At the 2026 Paris Motor Show, Vauxhall has unveiled the STX Concept, a striking interpretation of what the traditional estate car...
Volkswagen’s Real Problem Isn’t Its Factories. It’s Its Brands.
Only a few months ago, we examined one of the more fundamental problems facing the Volkswagen Group: an enormous portfolio...
Audi Q9: Audi Finally Builds Its True Flagship SUV
Waitomo blue metallic, outdoor static photo, exterior, three-quarter rear view The new Audi Q9 is the largest Audi ever made,...
Foresee Car Design Opens in Europe: International Automotive Design Experience Returns to the Netherlands
Foresee Car Design expands its presence into Europe from the Netherlands, offering advanced automotive design, digital modeling and visualization support...
Volkswagen and the Danger of Becoming the Default Brand
When platform strategy works for the Group but weakens the brand at the center There is an uncomfortable question hanging...
AI-Generated Motion: My Early Experience with Sora in the Car Design Workflow
https://youtu.be/Ug3HpVGhfPY There are few things more exciting — or more frustrating — than the first time a powerful new tool...
2024 Los Angeles Auto Show: A Dynamic Showcase of Automotive Innovation
Photos by Chris Jones. Text by Cor Steenstra The Los Angeles Auto Show has long been a flagship event in...
Volkswagen AG’s Path Forward: Navigating Financial Turmoil, Restructuring, and the Future of Mobility
Once the pinnacle of automotive success, Volkswagen AG is now grappling with a confluence of challenges that threaten its financial...
Scout Motors Introduces Terra Truck
Scout Motors Inc. introduces the next era of rugged trucks and sport utility vehicles (SUV) with the unveiling of two...
New Ford Capri revives Sporty Coupe name in a Electric SUV
Skipping other iconic Ford of Europe brand names like Cortina, Taunus, Granada en Sierra, Ford of Europe decided to name...
The Shifting Landscape
The Chinese automotive industry has come a long way, now producing high-quality electric vehicles (EVs) that compete directly with established...
Honda 0 New Innovation: How To Create Boring
honda saloon In introducing the new Honda 0 concepts, leading the way to the new Honda "To a Brighter Future"...
Kia Reveals EV5 and Two Concept Models at Kia EV Day
Kia Corporation has today unveiled three new small- to medium-sized electric models at the brand’s annual Kia EV Day in...
2024 Toyota Century for Japanese Upper Market
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Business Case: Launching a Zero-Emission 2-Seat Sports Car Racing Series
Executive Summary: This business case proposes the establishment of a small-scale, innovative 2-seat sports car racing series featuring zero-emission vehicles....
Best Strategies to Compete/Deal with Chinese Subsidized Products
The question of how to address the competitive advantage of heavily subsidized Chinese electric vehicle (EV) manufacturers in European and...
The Power of Keywords: Inspiring New Car Design Directions for Target Audience Appeal
In the dynamic and ever-evolving automotive industry, designing cars that resonate with the target audience is of utmost importance. The...
