Personal Drones, eVTOLs and the Future of Transport: Freedom, Fantasy or Low-Altitude Chaos?
The dream of flying over traffic is old. The question is whether it should become personal. During a recent discussion...
Opinion
Europe’s Car Industry Must Stop Treating Software as an Accessory
Why a software-first mindset is now as important to automotive design as proportion, surfacing, engineering and manufacturing For more than...
Volkswagen and the Danger of Becoming the Default Brand
When platform strategy works for the Group but weakens the brand at the center There is an uncomfortable question hanging...
Ferrari Luce: When Ferrari Becomes an Object
Jony Ive, Marc Newson, LoveFrom, and the difficult question of whether a Ferrari can be too refined for its own...
The So-Called ‘Great Deal’: Why UK Should Be Worried, Not Celebrating
Introduction: The 'Great Deal' That’s Great… for Whom? Earlier this month, UK Prime Minister Rishi Sunak and U.S. President Joe...
