Volkswagen’s Real Problem Isn’t Its Factories. It’s Its Brands.
Only a few months ago, we examined one of the more fundamental problems facing the Volkswagen Group: an enormous portfolio...
Global Design Strategy
Europe’s Car Industry Must Stop Treating Software as an Accessory
Why a software-first mindset is now as important to automotive design as proportion, surfacing, engineering and manufacturing For more than...
Volkswagen and the Danger of Becoming the Default Brand
When platform strategy works for the Group but weakens the brand at the center There is an uncomfortable question hanging...
Audi Nuvolari: The Return of Audi as a Design-Driven Performance Brand
Sketches How Massimo Frascella’s “Radical Next” gives Audi a new visual direction There are moments in automotive design when a...
The So-Called ‘Great Deal’: Why UK Should Be Worried, Not Celebrating
Introduction: The 'Great Deal' That’s Great… for Whom? Earlier this month, UK Prime Minister Rishi Sunak and U.S. President Joe...
