Audi e-tron Vision from Playstation Game to Reality

With the fully electric “Audi e-tron Vision Gran Turismo” concept car Audi is now turning electric mobility into a tangible experience in a unique way. Originally developed exclusively for virtual races on PlayStation 4, Audi is making the new race car reality in conjunction with Formula E. Starting with the race in Rome on Saturday, April 14, the Audi e-tron Vision Gran Turismo will be deployed as a race taxi.

“E-Mobility is rapidly gaining importance,” says Peter Mertens, Member of the Board of Management, Technical Development, AUDI AG. “That is why in 2017 Audi was the first German manufacturer to enter Formula E with a factory-backed commitment. In our development laboratory motorsport, we are continuously expanding our expertise in e-mobility and gathering valuable experience also in extremely demanding conditions. With the Audi e-tron Vision Gran Turismo race taxi we are turning electric mobility into a tangible experience for our customers and guests as part of the Formula E races – in the middle of the world’s metropolises.”

The customers and guests of the brand with the four rings will be able to experience Formula E’s city circuits as passengers in the Audi e-tron Vision Gran Turismo starting at the race in Rome (April 14). Employees at Audi’s pre-production center developed and produced this one-of-a-kind car within the space of just eleven months based on the example of the Audi e-tron Vision Gran Turismo from the “Gran Turismo” PlayStation game. The million-selling “Gran Turismo” game has long acquired cult status with gamers around the globe. Audi has been working together with Sony and Polyphony Digital – the creators of “Gran Turismo” – for nearly 20 years. Audi designers created the Audi e-tron Vision Gran Turismo for the “Vision Gran Turismo” competition that was launched on the market on the occasion of the popular game’s 15th anniversary. Numerous automobile manufacturers developed virtual race cars for the contest.

Many of these concept cars were subsequently built as full-scale models as well and presented at trade shows. The Audi e-tron Vision Gran Turismo, however, is the first concept car of this range to be deployed to real-world race tracks as a fully functional vehicle. “This is what we are particularly proud of,” says Audi’s chief designer Marc Lichte. “Although the design of a virtual vehicle allows much greater freedom and the creation of concepts which are only hard to implement in reality, we did not want to put a purely fictitious concept on wheels. Our aim was a fully functional car. The Audi e-tron Vision Gran Turismo shows that electric mobility at Audi is very emotive. This car incorporates numerous elements of our new design language such as the inverted single frame in the vehicle’s color that will be typical for our new e-tron models.”