The XC60 on the exterior seemed to be a face-liftet version of an older design, certainly compared to our most recent S60 T5 evaluation. Though the design is clearly dated in it’s main body lines, the new snout and changes to the rear made it clearly a family of the S60. I personally think I can see the Autodesk Alias modeling in this phase of Volvo design, where I can see what seems to have been stumbled across by accident and left in since it looked cool, rather than being previously planned.
I say that because I’ve done quite a lot of that type of experimentation myself in Autodesk Alias, and it often leads to ideas that you conventionally wouldn’t have dared to try, so I think it is a plus. You know generally where you want to go but you’re open to leave room for these kinds of treatments that, when compared to the original idea, might actually be better than anticipated.
The treatment of the Volvo logo and diagonal in this car, compared to what the hoops we had to jump through when I was at Volvo ages ago, seems to leave a lot of room to try new interpretations which we never had at the time. On the one hand I wish we were allowed that, on the other I see the plus side to it being tightly controlled, similar to how cautious Mercedes- Benz, BMW, Porsche, VW are with their brand identity. I see what Volvo is doing on their trucks and I fear the worst.
On the interior the car was really nicely done, up to date, and with am overtone of luxury and comfort. Clearly in an upper market segment. Still not quite the S60, and certainly not the XC90, but good.