Volkswagen and the Danger of Becoming the Default Brand
When platform strategy works for the Group but weakens the brand at the center There is an uncomfortable question hanging...
Strategy
The Concept Behind the Tesla Robotaxi
Concept Behind the Tesla Robotaxi The Tesla Robotaxi, also referred to as the Cybercab, was unveiled by Elon Musk during...
Best Strategies to Compete/Deal with Chinese Subsidized Products
The question of how to address the competitive advantage of heavily subsidized Chinese electric vehicle (EV) manufacturers in European and...
Kia reveals new design philosophy and EV6
Kia Corporation has today revealed the first images of the exterior and interior design of EV6, its first dedicated battery...
