July 19, 2024

Lamborghini Unveils Urus at 2012 Beijing Motor Show: SUV Super Athlete



At the 2012 Beijing Motor Show, Automobili Lamborghini presents the ultimate super athlete in the SUV segment. With the Urus concept car, Lamborghini is completely redefining dynamics and design in this category. The Urus, which offers the lowest CO2 figure of all comparable vehicles, combines unique design, a fascinating interior and outstanding performance with versatility and everyday usability. Output of around 440 kW / 600 hp and Lamborghini’s excellent know-how in lightweight design technologies guarantee breathtaking dynamics. The luxury SUV segment is successful worldwide and promises continued strong growth. With the Urus launch, Lamborghini could expand the brand’s clientele enormously – including families and Lamborghini super sports cars’ customers who have so far driven SUV models from other brands. Target markets are primarily the USA, the United Kingdom, Germany, Russia, the Middle East and China. The annual production volume could conceivably be around 3,000 vehicles.




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