Rolls-Royce epitomises automotive luxury in a way that no other brand can. Founded in 1904, its products rose to pre-eminence around the world in a matter of years – in keeping with Sir Henry Royce’s motto: “Strive for perfection in everything you do. Take the best that exists and make it better. When it doesn’t exist, design it.”
Adrian van Hooydonk, Head of BMW Group Design: “In celebration of this pioneering spirit, the Rolls-Royce VISION NEXT 100 has been designed as the ultimate expression of the future of super-luxury mobility. It is an enlightening vision of the fascinating possibilities of Rolls-Royce Motor Cars in the future.”
The Rolls-Royce VISION NEXT 100 is the first purely visionary vehicle in the 112- year history of the marque.
In creating it, the team focused on the following questions:
- What is the future of luxury?
- How might the exclusive character of a Rolls-Royce translate into the future?
- How will the demands of the Rolls-Royce clientele change? And how might Rolls-Royce even exceed their expectations in its constant quest for perfection?
- Could other traditional Rolls-Royce characteristics – such as precise craftsmanship, a pioneering spirit and a love for perfection – combined with future technologies and trends set new standards for luxury in decades to come?
- How can we ensure a journey in a Rolls-Royce remains as unique an experience in the future as it is today?
Rolls-Royce Motor Cars already realises the most diverse customer wishes and offers virtually unlimited scope for personalising its vehicles. Over the years and decades ahead, however, the opportunities will become even more extensive, and customers will be able to commission their personal Rolls-Royce into a genuine one-off piece. In terms of technology, the Rolls-Royce VISION NEXT 100 is based on an advanced lightweight platform equipped with a high-performance electric drive. From the wheelbase to the design of the body, its various specifications and equipment can be tailored specifically to suit the needs of the individual customer.
The Rolls-Royce design team expects that further progress in composite materials and technologies will have a decisive influence on how production can be customised in the future. Advances will also unlock new creative possibilities for the brand to meet the discerning wishes of its customers and achieve its goal of producing the bespoke automotive equivalent of haute couture.
The Rolls-Royce VISION NEXT 100 incorporates just some of the design options that will be possible in the future.
It focuses on the following key aspects of a new dimension of automotive luxury:
- The “Personal Vision”: One of a limitless number of possible personal visions of a Rolls-Royce of the future.
- The “Grand Sanctuary”: The vehicle interior as a private retreat.
- The “Effortless Journey”: Guided by “Eleanor”, the passenger’s virtual assistant.
- The “Grand Arrival”: Stepping out at your destination in ultimate elegance.
The Personal Vision: One of a limitless number of possible personal visions of a Rolls-Royce of the future.
The Rolls-Royce VISION NEXT 100 is but one of a limitless number of possible personal visions of a Rolls-Royce of the future. Indeed, in an evolution of the Rolls-Royce experience of today, the customer’s taste will shape exactly how his or her Rolls-Royce will look and how it will be configured.
In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Innovative manufacturing technologies will enable customers to involve themselves in the style and proportion of their personal Rolls-Royce vision. They will be able to commission their very own cars shaped by Rolls-Royce designers to their personal tastes – unique bespoke masterpieces curated as a fingerprint of their owner.
The Grand Sanctuary – The vehicle interior as a private retreat.
In a Rolls-Royce, the well-being and desires of the occupants are all-important. For this reason, the design of the interior is the central starting point: it is intended as a space in which passengers can enjoy their very own style of luxury. The vehicle interior becomes a personal retreat.
In creating the interior, the designers opted for a clear-cut hierarchy of lines, as well as sustainable, authentic materials and subtle lighting. These combine to create a peaceful oasis, the ideal atmosphere in which to relax.
With this approach, the designers were able to create an inviting, purist space in which the intrinsic beauty of the materials shines through.
The Rolls-Royce VISION NEXT 100, for instance, incorporates warm tone Macassar wood, a carpet of hand-twisted silk on the floor and further extraordinarily soft silk on the upholstery.
In the Rolls-Royce VISION NEXT 100 a panorama window of generous proportions provides outstanding visibility. Designed to “waft” along fully autonomously, the driver’s seat, steering wheel and instruments are superfluous in this model; what remains is a completely new sense of space. Cocooned in their own private haven, passengers have just a central analogue timepiece below the panorama window as a reminder that time not lost is the highest form of luxury.
The Effortless Journey: Guided by Eleanor, the passenger’s virtual assistant.
In creating the Rolls-Royce VISION NEXT 100, the designers also sought to keep the presence of technologies as subdued as possible while at the same time ensuring full connectivity. The vehicle is controlled by a virtual intelligence which fulfils the passenger’s every need. This virtual assistant is embodied in a digital representation of the Spirit of Ecstasy, which appears on the full-width transparent OLED display. It is named after Eleanor Thornton, the model who inspired sculptor Charles Robert Sykes’ iconic Rolls-Royce bonnet ornament. The more time Eleanor spends on the road with a passenger, the more she learns about their interests and needs – their favourite restaurants, tastes in art and favourite routes, for instance – and about the preferences and desires of all the other vehicle occupants as well, of course. Using speech interaction, the passengers can call upon her services to tailor their journey as desired.
The Grand Arrival – Stepping out at your destination in ultimate elegance.
From the outside, the Rolls-Royce VISION NEXT 100 is a vision of timeless aesthetics. Measuring 5.9 m in length, its silhouette radiates powerful elegance. At the same time, its coupé-style forms and the free-standing wheel arches on either side of the Pantheon radiator grille lend dynamism and lightness to its outward appearance. The elegance and lightness of the body is further underscored by the paintwork “Crystal Water” and the Spirit of Ecstasy, made from hand-cut lead crystal and illuminated from inside.
Thanks to its impressive exterior design, the Rolls-Royce VISION NEXT 100 will attract attention wherever it arrives. Its charismatic presence is further enhanced by the way the passengers alight: in a generous gesture, the roof and coach door open to reveal the interior of the vehicle. Passengers simply stand up and gracefully step out. The spectacle is additionally underscored by light projections, which create a “red carpet” showing the way out and turn every arrival into a Grand Arrival. Should the need arise, two umbrellas integrated into the doors are available to protect passengers from the elements. Rolls-Royce bespoke luggage can be stowed in the front of the Rolls Royce VISION NEXT 100, where there is ample storage space. An intelligent mechanism opens a hatch in the side of the car and presents the luggage to the waiting hands of the porter. Giles Taylor, Design Director Rolls-Royce Motor Cars: “With the Rolls-Royce VISION NEXT 100 we were very mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque.”