AI-Generated Motion: My Early Experience with Sora in the Car Design Workflow
https://youtu.be/Ug3HpVGhfPY There are few things more exciting — or more frustrating — than the first time a powerful new tool...
Design Studios
AI in the Car Design Studio: A Designer’s Firsthand Look at ChatGPT’s Creative Potential
The integration of AI into the car design workflow has taken a significant leap with the latest capabilities of ChatGPT,...
Unlocking Creativity with AI: Revolutionizing the Ideation Process for Car Designers on a VW Porsche using Depix.ai
As professional car designers, we are always on the hunt for tools and processes that allow us to streamline our...
Bertone Revives RUNABOUT in Limited Series
On October 29th, 1969, Bertone surprised the automotive world with the unveiling ofthe Autobianchi A112 Concept (Bertone Runabout) at the...
Automobili Lamborghini in the Autostyle Design Competition
The 2024 edition of the Autostyle Design Competition, the international event dedicated to design in the automotive sphere, took place...
Lotus Theory 1: The Future Of Intelligent Performance
Lotus has unveiled Theory 1, its first concept car that embodies the future of intelligent performance vehicles. As part of...
BMW Group Design team’s new organisational structure
The BMW Group is completely reorganising its Design division under the leadership of Adrian van Hooydonk. Like the NEUE KLASSE,...
The Lancia Stratos Zero: A Monumental Departure
The Lancia Stratos Zero, a creation of Bertone's design maestro Marcello Gandini, stands as a monolithic testament to the design...
Kia Introduces ‘Opposites United: Intersections Beyond Boundaries’ – Inside Kia Design: A look at the creative team driving Kia Design
Kia is presenting its Design Cultural Communication Project at the 2024 Milan Design Week. Various renowned artists will introduce new...
Paolo Pininfarina passes away at age 65
Paolo Pininfarina, Chairman of the Pininfarina Group, passed away today in Turin at the age of 65. Until the end,...
Cor Steenstra’s Foresee Car Design Launches the Car Design School on Patreon
All you ever wanted to know about Car Design but were afraid to ask! All throughout his career as a...
Pininfarina Enigma GT Design Study at Geneva International Motor Show 2024
Pininfarina takes center stage at the reborn Geneva International Motor Show, embodying the spirit of cutting-edge design and the future...
Pininfarina and AC Future introduce eTH, electric Transformer House
Italian design house Pininfarina is partnering with AC Future, a leading innovator in developing futuristic living solutions, to conceptualize and...
Managing a Car Design Team Effectively: Strategies for Success
Managing a car design team is a multifaceted challenge that requires a blend of leadership, creativity, and technical expertise. The...
Kia Reveals EV5 and Two Concept Models at Kia EV Day
Kia Corporation has today unveiled three new small- to medium-sized electric models at the brand’s annual Kia EV Day in...
Toyota’s CALTY Design Studio 50th Anniversay
CALTY Design Research, the American outpost of Toyota’s global design network, is celebrating five decades of groundbreaking design and innovation....
Nissan London Design Studio 20th Anniversary Celebration: Concept 20-23
o celebrate the 20th anniversary of Nissan Design Europe (NDE) being located in London, Makoto Uchida, Nissan’s President and Chief...
How to best Enhance a Designer’s Creativity
Creating a conducive environment for car designers that enhances creativity is crucial for generating original ideas for both concept and...
ROLLS-ROYCE REVEALS DROPTAIL COACHBUILD ROADSTER
Rolls-Royce Motor Cars unveils Droptail, an exquisite coachbuilt motor car that resets our understanding of what is possible in the...
In memory of Danny Ellis!
Sadly my good friend Danny Ellis passed away earlier today after a long battle fighting several illnesses. All throughout he...
NAMX and PININFARINA unveil the HUV, a hydrogen-powered SUV, at Goodwood’s Future Lab
NamX, in collaboration with Pininfarina, announces its participation in the prestigious Goodwood Festival of Speed, taking place from 13th to...
TOUR DE FRANCE: EKOI and PININFARINA AERODINAMICA Helmet Design
Ekoï unveils the first cycling helmet designed by Pininfarina. Performance and safety are the priorities of Ekoï and Pininfarina designers....
The Power of Keywords: Inspiring New Car Design Directions for Target Audience Appeal
In the dynamic and ever-evolving automotive industry, designing cars that resonate with the target audience is of utmost importance. The...
Porsche Mission X Hypercar Concept
Clearly a Porsche Although the Mission X features many innovative design concepts, its Porsche DNA is unmistakable. Even without the...
Volvo EX30 Cross Country
Volvo EX30 Exterior Sketch As a small SUV that does big Volvo things, our new fully electric Volvo EX30 is...
