April 13, 2024

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text and photos by Cor Steenstra

When it was first introduced on te US market, the Kia Sorento presented itself as a very serious contender on a market that was new to Kia. It has to compete with long established competition from well established companies,  and it amazingly did so with remarkable ease. It clearly showed that Kia was on a different path from before, and that it was serious about tackling the the global markets with excellent products at a good price. A sign of things to come.The new Kia Sorento follows in its footsteps in a very worthy way, although we are clearly spoiled by the events of before. Our expectations were clearly set higher than before, but the Sorento has no problem delivering. It is again a modern design exterior and interior, and it has the quality level that we have started to become used to from Kia, a standard that, dare we say it, is higher than that of its established Japanese competition…!!! What..?? Yes…!!

No longer can Toyota, Nissan and erstwhile Mitsubishi claim to set any standard in this segment at all. that role has skillfully been taken over by Kia and Hyundai. Ah well.., it happened to the US big three by the Japanese, and now things move on.. What will be next?

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