Lamborghini’s Pinnacle of Italian Artistry Shines at the 74th Pebble Beach Concours d’Elegance

During Monterey Car Week 2025, Lamborghini presented an immersive celebration of Italian design and engineering at its exclusive Lounge Monterey. The highlight of the showcase was the Fenomeno, revealed in a striking Giallo Crius finish. Limited to just 29 units worldwide, the model embodies Lamborghini’s uncompromising approach to performance and exclusivity.

Alongside the Fenomeno, the brand exhibited its latest lineup. Guests experienced the Urus SE, Lamborghini’s first plug-in hybrid super SUV; the electrified Revuelto, delivering an extraordinary 1,015 CV; and the new Temerario, successor to the Huracán, equipped with a high-revving V8 capable of reaching 10,000 rpm.

The Lounge also featured Lamborghini’s Ad Personam studio, where visitors could explore bespoke design options, from leather and paint finishes to rims and brake calipers. This hands-on experience emphasized the brand’s commitment to personalization and craftsmanship.

Marking the tenth anniversary of Polo Storico, Lamborghini displayed a fully restored Miura P400. Delivered new in 1968, the car has lived a remarkable history and today carries its authentic Arancio Miura livery. Certified in 2023 by Lamborghini Polo Storico, the model is one of only around 200 globally to bear such recognition. A vintage Vespa gelato cart at the Polo Storico Café added a nostalgic Italian touch to the celebration.

At the Pebble Beach Concours d’Elegance, the Fenomeno commanded attention on the Concept Lawn, while Lamborghini’s Chairman and CEO Stephan Winkelmann and Design Director Mitja Borkert served as Honorary Judges. Two classic Lamborghinis stood out in the concours competition: a 1965 350GT in original grigio medio with tobacco interior, and a 1971 Miura SV, freshly restored in metallic green, which secured third place in the Postwar Sport Touring class. Both vehicles proudly carried Certificates of Authenticity from Polo Storico, highlighting their historic value and provenance.

Lamborghini’s presence at Pebble Beach reinforced its dual identity: celebrating its historic icons while boldly pushing the boundaries of future design and performance.