Porsche Panamera: A wasted opportunity
[Not a valid template]By Cor Steenstra
As a designer what better job can you imagine than working for a sports car company like Porsche and then get assigned the project to make the first production 4 door car for that iconic brand? Wouldn’t you just love to go all out and get the best you have ever produced into that project? If you replied yes, you might be one of the very few, at least seeing what the people whop actually got this assignment within Porsche managed to produce.
Starting with the simple center line section, the key to a good design and the key to something well proportioned, harmonious, especially if the brand is Porsche.One must wonder how that can be so screwed up as they managed to do in this case. Even simple cheap 4 door coupes like the Passat CC we recently showed you did a better job than this.
Lets assume that for those nasty packaging engineers requirements you just could not get quite the center line out of it that you wanted, then you, as a good designer and especially for a brand like Porsche, make sure that the visual side view, the one where the highlights break off, the side view everyone will see, is perfect, fluid, harmonious, perfect…… Oooppsss. Sorry.. Didn’t quite succeed in that area either.
I did spend a lot of years consulting for Porsche and one of the things I learned from there is the meticulous attention to detail and surfacing, to “massage everything to perfection”. So, having not found that expected quality on the main two parts, I was scanning the rest of the body, looking for that all important perfection in the execution of the surfaces and the details…, and now I am wondering who the heck is in charge at Porsche?
Any blind designer with zero years experience would have been able to come up with something cool and impressive, seriously. It is not that hard. But what Porsche is showing us as the best they could do is a blemish on their renowned design reputation. If you would have assigned any Hyundai designer, heck, any designer of any new Chinese car company to make a proposal for a 4 door Porsche sports coupe, they would have all come up with something more impressive than this.
What gives?[Not a valid template]